In august and september 2007, mattel made a series of product recalls, totaling more than 20 million toys the recalls were for excessive lead and for magnets that could become loose all of the recalled toys had been made in china. Mattel (mat), the world's largest toymaker, announced on aug 14 an expanded product recall, involving vehicles based on the hit movie cars that had lead paint on them, as well as barbie, polly. The 2007 recalls were a result of lead paint used in children’s toys and toys with magnetic parts that if swallowed could cause medical issues in 2007, matter had to recall over 21 million toys due to lead pain and poorly designed magnets.
Excerpt from case study : mattel toy recall in 2007, mattel was dealing with a number of challenges surrounding the quality of toys that were manufactured at their plants china this is because lead paint was found in a number of toys which were produced in the country. Transcript of mattel case study mattel's timeline statement of facts summary financial realignment plan also in 2007, die-cast were recalled due to excessive lead found in yellow pigment on the olive-green top of sarge mattel is experiencing product recall due to poor quality and produces products that contain lead-based paint which. In the specific case of the 2007 recall due to lead paint, the lower ranks of the supply chain was left unmonitored mattel sourced some of its toys by lee der industrial company in china lee der purchases its paint from dongxing new energy company.
Mattel lean manufacturing case study introduction to the case on sept 12, 2007, members of congress, their staff, reporters, and the general public were all gathered in a u - mattel lean manufacturing case study introduction s. For mattel, 2007 was dubbed “the year of the recall” ‘how will mattel fare in the aftermath’, was a question put forth by many analysts were divided over whether the leading toy maker was able to handle the crisis situation effectively. November 6, 2007 mattel voluntarily recalls 155,000 more toys due to choking hazards the crisis plan mattel acted quickly and hired a pr company with a worldwide scope, weber shandwick together a plan was created to manage the crisis with the following objectives. Chinese sourcing crisis of 2007 regarding to this case study there are three parts involved, which are the mattel company and the chinese manufacturer, the regulation party of chinese authority and the governments of america and china.
In 2007, the us consumer product safety commission cpsc announced five different recalls of mattel’s toy because of the below two issues: 1 - case study - how chinese toymakers respond to recalls introduction 9. Mattel had still been dealing with a recall of polly pocket products in 2006 when the public received the first announcement concerning the mattel recalls of 2007, one of the most famous toy recalls in history. Access to case studies expires six months after purchase date publication date: february 21, 2008 on august 14, 2007, the us consumer product safety commission (cpsc) in cooperation with mattel. Final case analysis: mattel toy recall of 2007 april 13, 2017 essays the final case analysis paper should focus on real life and real time application of topics covered in this course the uses you have seen and the uses you can envision. Mattel takes full responsibility for these recalls and apologizes personally to you, the chinese people, and all of our customers who received the toys, debrowski said, according to media.
The study case of the mattel toy company’s toy recall is a difficult one to call the company went over and beyond to make sure that its products where safe for the public the case study states that in 1997, the mattel company developed a “code of conduct” which included a wide range of ethical issue such as child safety laws, safety and. Unsafe for children: mattel's toy recalls and supply chain management is a harvard business (hbr) case study on global business , fern fort university provides hbr case study assignment help for just $11. Mattel case study or any similar topic specifically for you do not waste mattel product recalls 2007: the previous five sections provide context for mattel’s four voluntary recalls that began in august 2007 just weeks after american toymaker rc2 recalled 1 5 million toy trains coated in toxic chinese lead paint. This case describes the events leading up to the recalls, the response by mattel, the legal, health, reputation and financial implications of the recalls, and the impacts of the recalls on mattel’s global supply chain.
In 2007, toy company mattel embarked on four major product recalls the recalls were the result of large quantities of lead found in the paint used in a number of their products mattel, like many other companies, uses contractors in china to manufacture products. Published: mon, 08 may 2017 i introduction : mattel toy recall 2007 case study about mattel in 1945, ruth and elliot handler and harold “matt” matson form a partnership called mattel creations in southern california in a garage workshop that manufactured picture frames and dollhouse furniture. Case study of 2007 mattel toy recall this is a preview of the 8-page document read full text these strategic flaws tend people doubt the ethical accountability of the firm as well as the effectiveness of current regulationsalthough mattel’s strategic decision on producing toys in china flawed, the way the firm responded to the 2007 issue.
Read the case study the chinese-made toy recalls at mattell, inc write a 500-750 word report that address the following questions1 how could mattel have allowed these problems to happen aside from simply not using chinese suppliers, could mattel have avoided the toy quality/safety problems to begin with explain. Week 5 – mattel 2 week 5 final paper – final case analysis: mattel toy recall of 2007 introduction many people may ponder the best way for society to keep our children safe the best answer is for society to be educated and be aware of what is purchased concerning children. Mattel toys based on the animated movie “cars” are among popular sellers at toys “r” us credit hiroko masuike for the new york times the recall is the latest in a series of such actions.